Data Protection Explanation

Personal Information

The Tourismus Marketing Gesellschaft Sachsen mbH treats data very seriously. Our data protection practice is in accordance with the Federal Data Protection Act (BDSG) as well as the Telemedia Act (TMG). Generally, you can visit the Tourismus Marketing Gesellschaft Sachsen mbH on the internet without telling us who you are or giving any personal data.

We will ask you to submit your personal data only for the process of bookings, unless you should require additional service. In certain cases though, we need you to submit personal information, e.g. your full name, your postal and email address as well as your phone number. We will notify you before collecting your personal details on the internet.
If you agree to provide us via internet with personal information, which we need for the purpose of communicating with you or for processing your booking, we will inform you on the manner of use of this information. If you tell us that you do not wish this information to be used for future contact with you, we will respect your wishes.
Information collected by the Tourismus Marketing Gesellschaft Sachsen mbH is used internally by authorized personnel for the following three principal purposes. 1. We collect information in order to find out how we could improve our website by means of checking, which categories, facilities and products are most popular. 2. We collect information to optimally tune our site to the personal requirements of our clients. In future, for example, we may perhaps recommend products or facilities, which you might like. These recommendations are based on information on the products or facilities you have preferred in the past. 3. Furthermore, we record the domains over which the users visit our site. We analyze this data for trends and statistic data and then we delete it again. Personal customer information will not be forwarded to any third parties, sold or in any way passed on.

Upon request, we will provide you at no charge with information about stored personal data on your person or your pseudonym. If you wish so, please send an email to Tourismus Marketing Gesellschaft Sachsen mbH. On request, we are also obliged to correct, disable or delete stored data about you.


There are different technologies, the so called cookies among them, which can be used to provide you with customized information from a website. A cookie is a data element, which can be sent from a website to your browser, which then saves this data element on your system. Cookies or other technologies are used on some pages of the Tourismus Marketing Gesellschaft Sachsen mbH in order to adjust our service optimally to your requirements for your next visit. For example, we use these cookie files to protocol the clicks that you perform on the website of the Tourismus Marketing Gesellschaft Sachsen mbH. Moreover, we hereby learn, if you have visited the website of the Tourismus Marketing Gesellschaft Sachsen mbH before and whether you have accessed the website via a certain link or a banner ad. You can set your browser so that it informs you immediately when a cookie is deposited, so you can choose to accept the cookie or not. The data stored in our cookies are not linked with your personal data (name, address, etc.). Persistent cookies are stored by Google for 2 years. Afterwards they will be deleted automatically.

Privacy policy for Google Analytics

This website is using Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics works with so-called cookies, small text files that are being stored on your computer and can be used to analyse your usage of the website. The information generated by the cookie about how you use this website will usually be sent to a Google server in the USA and saved there. However, if IP address anonymisation is activated on this website, before this occurs, your IP address will be shortened by Google within the European Union Member States or in other countries that are contracting parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and be shortened there.

Google will use this information on behalf of the provider of this website in order to evaluate how you use the website, to create reports about the website activities and to provide the provider with further services associated with the website usage and internet usage. The IP address transmitted from your browser within the scope of Google Analytics will not be consolidated with other data from Google. You can prevent cookies from being saved by activating the corresponding browser software setting. However, we would like to advise you that in this case not all of the website’s functions may be fully available to you then. Furthermore, you can prevent the collection of the cookie-generated website usage data (incl. your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available from the following link:

You can prevent data collection through Google Analytics by clicking on the following link. A so-called opt out cookie will be placed on your computer so that future data collection when visiting this website will be prevented: Disable Google Analytics

For further information on terms of use and data privacy please see and We would also like to advise you that Google Analytics has been extended to include the code "gat._anonymizeIp();" on this website to ensure that anonymised IP addresses are recorded by Google Analytics (so-called IP masking).


Data on this website is gathered and saved for marketing and site-improvement purposes via etracker GmbH ( technologies. A pseudonym user profile is generated from this data, for which cookies may be used. Cookies are small pieces of text data, which are saved locally in the temporary memory of a user's internet browser. The cookies facilitate the recognition of the internet browser. The data, which is gathered with the etracker technologies, will not be used to personally identify the site visitor without the separately given consent of those concerned, nor will it be consolidated with the carrier of the pseudonym. This data collection and storage can be rejected at any point in the future.

Privacy policy for Facebook, Google+ and Twitter plug-ins (Like button)

On our pages, we have integrated Google+, Twitter and Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) plug-ins. The Facebook logo or the Like button that you will find on our pages are signifiers for the Facebook plug-ins. For an overview of Facebook plug-ins please click here

In general, each plug-in facilitates a direct connection between your browser and the servers of the providers of the social media services Google+, Twitter and Facebook. Thus, the providers receive information about you having visited our site with your IP address.

We have integrated a specific safety measure on our site ensuring utmost compliance with data protection legislation: Only once you have activated these buttons and thereby given your consent to communicating with Facebook, Google+ or Twitter will a connection to these social networks be established.

2-clicks concept

The connection to the social media services will only be established upon the second click on the respective button. In the case of Facebook and Google+, this will happen without the appearance of an additional window should you already be logged into the social network of your choice. In the case of Twitter, a pop-up window will appear where you can edit your tweet.

Clicking on one of these buttons means that you as as a user have agreed to your data being sent to the provider of the respective social network. However, this applies only to this one page and this chosen service. If you visit other pages on our website, the deactivated button will again appear. Thus, you can use social media platforms without giving them the opportunity to generate comprehensive profiles of how you surf the web.

All buttons can be permanently activated

Users who do not care about data being transmitted and are more concerned with easy of use and convenience can permanently activate the button for the social media platform that is being used on a regular basis. In order to do that, the box under the gear wheel icon must be ticked which will result in the chosen button to always be activated. Unticking the gear wheel icon will reverse this status.


Please note that as the provider of these pages we are not informed about the content of the data transmitted and neither do we know how Facebook uses this data. For further information, please see Facebook’s privacy policy here,

If you want to prevent Facebook from being able to attribute your visit to our site to your Facebook account, please log out of your Facebook account.

as definded by the German Data Protection Act – please see Imprint.

Questions and informaton / contact data protection officer
For further questions or comments on data protection please contact our data protection officer:

Gernot Opitz, expert adviser in data protection and security,

The rapid development of the internet requires modifying this privacy policy from time to time. We will inform you here on this website about any such changes.

Dresden, 29th April 2014